“he inspiration for this wedding invitation came from the wedding location, the island of Cythera. The trip to Cythera became the communication means of the event, in the form of a package containing lozenges for the trip, titled” Happy End®”.It is an idea which combines complementary messages: the word ” happy’’ refers both to the happy occasion and the lozenges in the box (since the word ‘’happy’’ sounds the same as the word ‘’pill’’ in Greek). By urging the guests to use the lozenges for a pleasant trip to Cythera, the invitation enhances the wedding mood. At the same time, the paper containing instructions of use according to the marital status of guests, which is included in the box, adds humor and completes the pharmaceutical packaging style of the invitation.”
Creative Fuel: Like Knows Like Jessica Hische Interview
I came across this video series from a tweet by Jeff Hamada aka BOOOOOOOM and I was instantly in love.
What I love about this series is that it gets personal with creative people, and I think that the deeper side of life is very inspirational and integral to what makes a creative person good at what they do.